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Old 05-07-2009, 12:08:59 AM   #1
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Anybody See Papa John's Camaro Commercial?!

I saw the Papa John pizza guy on a commercial tonight, delivering pizza in a 2nd gen Camaro! So I got on line and did a little digging. Check this out, think I'll go buy a Papa John pizza....

PRESS RELEASE: LOUISVILLE, Ky.--(BUSINESS WIRE)--Twenty-five years ago, "Papa" John Schnatter sold his beloved '72 Z28 Camaro to fund his other passion: delivering a superior-quality pizza to residents in his hometown of Jeffersonville, IN (near Louisville, KY).

Now, as Papa John's celebrates its 25th Anniversary in 2009, Schnatter's two loves - his Camaro and delivering Better Ingredients, Better Pizza - have been reunited. But this time around, with more than 3,400 Papa John's restaurants worldwide, Papa is no longer limited to the Louisville area...he's coming to YOUR neighborhood. That's right - Papa's In the House!

Beginning today, Papa John's will launch a new ad campaign letting everyone know that the next time they order a Papa John's pizza for delivery, they should pay special attention to the person at the door. It might very well be Papa John himself, driving a replica of the '72 Z28 Camaro that he sold to purchase the equipment for his first restaurant, located in a broom closet of his father's tavern.

The ads, shot over a two-day period throughout Louisville by Papa John' advertising agency, Z Group, feature Schnatter personally delivering pizzas and being welcomed into real customers' homes. No paid actors were used in any of the footage.

"We've been making our pizza with Better Ingredients for 25 years," said Schnatter, "and we're still making them the very same way; we're just making more of them. This campaign excites me because it provides me the opportunity to get out there and be with our customers."

In addition to the TV spots, the "Papa's In the House" campaign will include a new website, banner ads featuring the Camaro, Facebook, Twitter and YouTube integration, boxtoppers, and a special offer for the "Founder's Favorite" - John's favorite pizza topped with sausage, pepperoni, and a six-cheese blend.

But the ad campaign is just the beginning of Schnatter's personal home pizza deliveries. Later this month, the Papa John's founder will embark on a nationwide road trip - behind the wheel of a '72 Z28 Camaro - to meet personally with his legion of team members and loyal customers, all the while telling the story of how he's living and breathing the American Dream. Fans of Papa John may log on to to see photos and videos of his adventures and see which cities he'll be visiting.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For nine years running, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the highly regarded American Customer Satisfaction Index (ACSI). Papa John's also ranks first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, was honored by Restaurants & Institutions Magazine (R&I) with the 2008 Silver Award for Consumers' Choice in Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John's at
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Old 05-07-2009, 02:07:50 AM   #2
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I noticed the the Pizza boxes have a 70-73 Camaro on them

1970 Z28 350 LT1 342 with M-20
"Cranberry" Red with Black Stripes
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Old 05-07-2009, 02:10:22 AM   #3
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"I never failed, just found alot of things that didn't work"

Whatever you do, do it with intelligence, and keep the end in view."

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Old 05-07-2009, 09:27:25 AM   #4
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thats awesome!
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I'm Matt and this... is my new addiction...
1979 Camaro Z28, Code 24 Bright Blue With Blue Decals and Black Interior.

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Old 05-07-2009, 12:57:15 PM   #5
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Cool, he should make appearances at the local drags and run it.

I saw the commercials but did not post about it, fearing repercussion from the dreaded "repost police".
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Old 05-07-2009, 02:55:15 PM   #6
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There is a guy I work with that went to High School with him and worked with him for a short time in the Pizza business. He said that story is bogus. The real reason he sold the 72 Camaro was to buy a truck, not to fund the company. That's just what I heard. Maybe he used the truck for his company, IDK.
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Old 05-08-2009, 12:13:28 AM   #7
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Didn't mean to "repost" this, thanks for the link to the other thread in BS. Seems like the BS section gets a lot of new threads each day and my search doesn't always work that well.
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Old 05-10-2009, 02:07:25 PM   #8
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why did he wait 25 years to buy another camaro? i'm sure hes been swimming in money way before this.
Cool story tho.
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Old 05-10-2009, 04:58:01 PM   #9
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Sounds like a big propaganda machine to me.
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Old 05-14-2009, 04:11:16 PM   #10
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